E+0

E + O is now in its third and very successful year. It has established itself as the English ski brand with all the right fashion connotations, producing sophisticated, fashionable tailoring and luxury fabrics combined with the highest specifications and cutting edge technology. This is not skiwear that looks overtly ski-like. The beautiful tailoring, fashionable cuts and fabrics make for gorgeous warm winter coats perfectly wearable back home without looking as if you’ve just stepped off the slopes, and providing all the weather protection you need should you be caught on the hop.

E + O, what does it stand for? Launched by Paul Goldstein, the founder of Nevica and Killy, for him it is English + Outspoken, and as he explains, they don’t expect people who buy their ski wear to compromise, when they say it is quite simply the best engineered, highest spec, sexiest designed kit out there, you can take their modest word for it! So too perhaps, Engineered + Opulent, then again Edgy + Original, Elegant + Outstanding. One thing is for sure, E + O was poised from the start to bring more Brit chic to the slopes with ranges that continue the winning combo of cutting-edge tech and chic tailoring. Once again this year, E + O will bring their brand of edge, class and style to the slopes.

Our range for L D Mountain Centre is selected from their Ab+Fab collection, each piece named after famous British actresses, which is the most luxurious and fashion forward side of E + O’s range as a whole. It fuses fitted, flattering tailoring with a sophisticated use of colour and design detailing. Back again is the incredibly popular, stunning soft pin cord fabric that flew off the shelves last season, in glamorous black and an equally glamorous deep rich plum. As we’ve said the tailoring, cut and detailing definitely tip the balance from normal frumpy or mumsy ski wear to chic, flattering and stylish.

However, don’t be fooled that this is merely fashion wear, E + O is all about providing skiers who take their sport seriously with a brand that is serious about quality and functionality, as well as style. Their skiwear is made from their unique smart fabric TSM that reacts to your body temp and the weather. It breathes and flexes, warms up or cools down when you need it. Combine this with the highest specifications, smart fabrics, bonded seams, layers and vents, zips that won’t snag, you’ll see that the attention to detail is superb, even down to the luxury sateen linings and the well thought out design of the layout and features. Everything combines to reinforce the quality of E + O as a brand.

As Paul says himself, “You love skiing, you love looking sexy, you demand the best.”