Burton

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Burton snowboarding has been one of the foremost brands since the birth of snowboarding, and still remains a benchmark from whence all things have come. WIth the world's best pros on board like Shaun White, Terje Haakonsen and Jussi Okansen, counting on and feeding-back on all things Burton, they are undoubtedly the market leaders, their collaborations with designers, riders, artists, whatever, make for the best equipment in the industry, always keeping their competitive edge, and constantly tweaking new technology with a creative eye that stays true to snowboarding.

Burton are now a massive global brand and standard for all things snowboard, from snowboard boots, snowboard bindings, snowboards, snowboard bags or snowboard luggage, to snowboarding jackets and snowboard pants kitting you out from top to toe. Burton was founded by Jake Burton Carpenter in 1977 who played a vital role in bringing snowboarding from a backyard hobby to a world-class sport. In the early years the business was based out of Jake's Vermont barn and he delivered snowboards out of his station wagon. A far cry from the Burton we know and love today, but the company has strong roots they don't want to lose. As Jake says himself, 'The world around us will always change, but our focus must remain the same - ride as much as possible, progress the sport, and inspire others to do the same.'

Ask anyone about Burton and the same things keep coming up about their snowboards, snowboard boots, bindings and clothing: good, solid bombproof construction, reliability that gives you years of use out of them, and a huge variety of choice whatever your pleasure. Significantly, Burton develop their boards, boots and bindings together; adjusting flex, response, support and performance to fit a wide variety of styles, for guys and girls alike. Each element is analysed and designed to work as one. This creates maximum comfort and seamless efficiency, letting you ride harder for longer with more control and power than you ever imagined. Factor in the widest flex, performance and style offerings on snow and you get the ultimate interface for riders of all styles and ability levels.